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How a Niche Dating App Made 120 Million Matches Among Latin Singles

How a Niche Dating App Made 120 Million Matches Among Latin Singles

The Scoop: People have so many different online dating apps available to them now. Whether they are pet lovers or gym enthusiasts, singles looking for love can find a supportive niche community that caters to their interests. The dating app Chispa serves the Latino community in the U.S. and has 120 million matches to its name, making it a credible source for Latin singles to find their perfect match. Over the last few years, Chispa has become the go-to app made for Latinos in the U.S.

Trying online dating apps for the first time may sound a little intimidating. A new online dater may not know where to start or what to expect. That's why it's important to understand that community is a big part of exploring dating apps. When joining a dating app, it's best to observe the app's community and conclude whether it's the best fit for you. After all, you don't want to join a dating app that's a community of dog lovers when you're more of a cat person - your fellow cat lovers are waiting for you on other apps.

Niche dating apps can help singles avoid going through an endless amount of trial and error when swiping on profiles. Inspired by Hispanic culture, the Chispa dating app supports an inclusive community for all Latin singles to connect, meet, and chat. Latin singles can come as themselves and share their life experiences and appreciation for their Latin roots while trying to find love on Chispa.

How a Niche Dating App Made 120 Million Matches Among Latin Singles

In 2017, Chispa was created as an offshoot of the dating service Match Affinity, a division of Match Group, which owns Match, Tinder, Hinge, and other online dating apps.

According to Julia Estacolchic, Director of Brand Marketing for Match Affinity, the goal with Chispa was to cater to the Latino community in the U.S. with an app where they felt like they belonged. The app is available in both Spanish and English, and it has created a diverse community that is inclusive of people who speak both languages and come from diverse backgrounds and roots. The team has adjusted the app to fit the needs of the community as time progressed, making it more user-friendly for every member.

The number of daily Chispa users increased by 18% from 2020 to 2021, and that success is a testament to the hard work and heart of this Latin-led team. “Our efforts tailor to different subgroups that are a part of the Latino community in the U.S. While it's a diverse community, we also have a lot of things we have in common that unite us as a community. We celebrate those similarities and the differences that we have,” Julia said.

Over 5.5 Million Downloads in the U.S. Alone

Chispa has created over 120 million matches and has been downloaded over 5.5 million times in the U.S., which is where 90% of the user base resides. Looking at the numbers, it's fair to say that Chispa has rightfully gained the title as the number one Latino dating app in the U.S. Chispa's mission is to create an exclusive community where all Latinos can find meaningful connections with people who share similar likes and interests.

But how does Chispa work? Similar to the dating app Tinder, members can swipe left and right to find a match. Chispa has filters that include age, gender, and proximity for finding potential matches as well as profile fields that allow members to share more about themselves. recently added a feature that allows members to choose up to three top preferences. Based on those established preferences, https://datingranking.net/tr/coffee-meets-bagel-inceleme the app offers personalized groups of profiles that meet the user's standards. “Super Great Site, #1 in my book! On the first day of installing the app, I received messages from many beautiful women in my area. I messaged back and have spent the last two days speaking with an incredible woman, and we already made plans to meet this weekend. Gracias Chispa!” said a Chispa user in a review.

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